Types of SMS Fraud: Implications for Mobile Operators and How to Prevent Them
SMS fraud causes mobile operators to lose revenue, customers, and partner trust. This article explores the most common fraud schemes and explains how an SMS firewall protects against them.
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How the Operator Used Competitor Repricing for an Upsell to 8,000 Subscribers
Leveraging the EW AdTarget campaign manager, the mobile operator identified subscribers who were using its SIM card as a backup, pinpointed the optimal moment for an offer, and launched a targeted campaign to drive user activation.
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New Features in the EW AdTarget Campaign Manager: Product Catalog and NBO Campaigns
Next Best Offer support within campaign flows automates the selection of offers from the product catalog, enhancing personalization and conversion rates.
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EW SMS Firewall protected a mobile operator's network in Burundi from SMS fraud
Once again, we integrated the EW SMS Firewall anti-fraud system into a non-standard Apache Kafka architecture, increased SMS processing speed to 250 ms, and implemented SRI queries.
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How to Choose an Effective CVM Platform
Find out what capabilities a CVM platform should have to help retain customers and increase their LTV. A checklist at the end of this article will help you choose the right solution.
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Eastwind Participates in the 2025 Turkmenistan Investment Forum
Eastwind Director Boris Bubnov met with representatives from the Ministry of Communications, the Chamber of Commerce and Industry, the Union of Industrialists and Entrepreneurs, and mobile operator Altyn Asyr.
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